The application of 3rd party certification programme in Malaysia

Do you ever trust about online transactions?

3^rd party certification shows that your web site can be trusted. They give Web site visitors an easy and reliable way to establish trust online.

they are such as:



They both provide security solutions and trusted services to help companies build a secure network and application infrastructure for their electronic transactions and communications over the network. Security plays an important role for distributed, heterogeneous and mission critical applications. Valuable business resources that are accessible over the network need to be protected against misuse to ensure the business runs smoothly.

Both VeriSign and Trustgate give trust to the shoppers about the validity of a web site. Once the site was protect with Secure Site Pro with EV SSL Certificates and display the VeriSign Secured Seal, or

WebTrust the customers know that their transactions are secure and site can be trusted.

Data Confidentiality and Data Integrity

To ensure data confidentiality and integrity, all information transmitted over the Internet is encrypted using the 128-bit Secure Sockets Layer (SSL) protocol from Verisign Certificate Authority. SSL is a secure way of transferring information between two computers on the Internet using encryption. Strong end to end encryption is also adopted within the bank's computer networks and resources.

To show that a particular web site is a WebTrust certified. This certifies the web site compliance with leading international security standards and Best Practices, as well as their commitment to maintaining a secure environment. WebTrust is an independent corporation that monitors and tests the particular web site facilities to assure that they maintain the highest and most current standards in Internet information security and exchange.

Can its implementation helps to improve customers trust?

Recently, Security concerns are causing shoppers to limit spending online. Based on the VeriSign research, Fully one-half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49 percent of those who express concern about their information security do not make online purchases at all. Moreover, Shoppers not only recognize and value third-party trust marks, but the presence of a trust mark can persuade them to complete the purchase. This is because the 3rd party trust marks had give them confident about their transactions are secure and that particular website can be trusted.

According to a recent eMarketer report, 29 percent of consumers surveyed have reduced the number of
items they bought online in the past year because of concerns about the privacy and security of their
personal information.
• 65 percent of online shoppers have abandoned a shopping cart/basket or failed to complete an
online purchase because they didn't get a sense of security and trust when it came time to provide
payment information.
• Half of all online consumers believe that the Web site they are purchasing from bears the
responsibility for protecting their personal information.
Therefore, Consumers need constant assurances that their online transactions are protected.