An example of an E-commerce success and its casuses

Amazon.com (www.amazon.com), is an American electronic commerce (e-commerce) company in Seattle, Washinton. Amazon was founded in 1994. Amazon was one of the first major companies to sell goods by internet and now become very successful in electronic business.
Amazon

Amazon's initial business plan was unusual, the company did not expect a profit for four to five years, but the strategy was effective. Amazon grew steadily in the late 1990s while other internet companies grew blindingly fast.

The following show the reason why Amazon is successful in e-commerce:

• Amazon is targeting the right customers, which has steadily branched into retail sales of music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, industrial & scientific supplies, groceries, and more. Diversity of products may satisfied or fulfill different customers’ needs.


• Amazon.com web site is easy and convenience, just have to one click, customer can easily to get whatever information about the products they want or place and track an order. Therefore, it could attract more customers especially those Customers using the web and do not want to wait around for someone to help them. Customer can just type the key words of a product in the search tab in the Amazon website, and then all the relevant products will be appear on the web site.


• In order to better understand customer behavior and preferences, Amazon has access to customer information and transaction records. It could help in improve the sales target and needs of the buyer and create a more desirable profit.


• The Amazon Web Service returns helpful information about request errors and provides troubleshooting suggestions.


• Response groups enable developers to specify the information they want. The same operation returns different data according to the response group specified in the request. For example, in one request, you might return product images. In another request using the same operation and parameters, you might return offer information. The Amazon Associates Web Service includes over fifty response groups so that responses can be finely tuned.


• Retrieve detailed product and pricing information for all products being sold on Amazon.com. For example, developers can retrieve the color, luster, size, and clarity of a pearl sold on Amazon.com. Product information is encapsulated by a rich set of XML tags so that developers can display as little or as much information as they wish.